Color Psychology

I wrote for 15 minutes today.

We know something of the way the colors affect the human body--psychologically and phisiologically. There has been a considerable amount of research in the marketing area about what colors different groups of people appreciate. There has also been some research in the interior design area on the subject. However, most of the research in IS is about 20 years old. It has been conducted long before screens got very capible of great color represenation and before the web came on strong as a channel for commerce. The research needs to be examined and looked at and some needs to be done again in the context of web design. Can we tell the gender and income levels of people based on the color scheme they choose for their customized interface?